Best Niche Research Tools and Methods for Digital Marketers

The key is to find keywords with high searches, high engagement, and low competition. These keywords enable you to brainstorm innovative Etsy product ideas that actually have a demand from interested shoppers. I based on this, created my store to ensure right products to sell. You can also explore the social media platform that is commonly used by your target customers.

Anytime you search for a keyword in Marmalead, our Etsy SEO tool will provide you with a page full of useful data and analytics. It’s one of the most popular jewelry keywords on Etsy right now. And it’s also a great product with room to niche down even further. While Marmalead is great for showing you data for any keyword you plug into the search function, it’s also great at sharing keywords you wouldn’t think to include on your listings.

For example, you can research demographics, proximity, regions, and more. Market research is essential to learning how the market works, what it values, and most importantly, how it Niche Research can work for you. With this knowledge in hand, you can learn how to dominate your niche. If the test is not as successful as you hoped it would be, don't scrap your idea entirely.

Digital Marketing Strategist and consultant who focuses on SEO, SEA and CRO for Growth. I also build, optimize and scale performance marketing campaigns. Surf all the forums, blogs, and sites that are relevant for your market.

After that, you can use the shared tools and tips to identify a profitable niche for your online store. The free niche research tools for print on demand mentioned in this article offer services for breaking into the market. Google trends can show you how your market develops over time. It shows you growth, decline, popularity, and relative search volumes of topics and keyword search terms. You can also compare different topics, which helps you understand the world’s reaction to global trends, as well as trends within your market.

Finding competition in a niche is a good sign it’s profitable. It also means that there are other people who you can learn from. Even if you’re technically competing with someone, follow their online presence to understand more about the niche and see what they are doing to monetize. Depending on what niche you’re going into, you might even make some “frenemies” (enemies who you’re friendly with) along the way. Targeting niches also helps you stand out in competitive industries because niche audiences have unique motivations, needs and desires that differ from that of the bigger market.

CPC – tells you what the click prices for Google ads are for the topic / or search term. The prices that advertisers are willing to pay in Google, combined with the size of the market is a good indication as to how profitable a market is. If you are not using Google Ads and thus, don’t have access to more accurate keyword data, Keywords Everywhere’s reasonable pricing is definitely worth it. Not only does it give you access to better data, but it also simplifies the research process offering data integration and some extra management options. Trend graphs are ideal for identifying opportunities and threats in your market because they allow you to clearly compare different topics.

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